Apple, Google, McDonald’s, Burger King – who doesn’t know these brands? Even if you haven’t been in one of their stores for some time, their names still stick somewhere inside your mind. As a business owner, this is what you should be aiming for. It is an unforgettable brand that grows through word of mouth and needs minimal marketing fuel to stay alive and burning. Here are five tips to make sure no one forgets your brand.
Go Big - large format banner printing
Have you seen Bud Light commercials promoting an “Up For Whatever” contest? If you win, they throw this massive party in your town free of charge. It is an example of going big; the press on such a significant event stays even after the contest. Photos of people enjoying these contests and events will be shared across social media platforms, pulling interest and hype for the brand. The initial costs of throwing the party are quickly offset by the flood of prospects that visit the website and become repeat buyers. Going big doesn’t necessarily mean you have to match these events to such a scale. Knowing your financial capacity is essential to remain financially solvent.
Create Free Content - Color Optimization Guide
Not just any free content, but great and helpful content. Customers will likely remember a brand that piqued their interest in a specific product, service, activity, or whatever you’re selling. Creating accessible, invaluable content might seem like a waste of time since it doesn’t immediately reap benefits, but the long-term value makes it worthwhile. Simple content includes eBooks and how-to types of articles. However, you can further expand on your material if you have a specific skill set. For example, you can provide free live video tutorials on forex trading if you’re trying to market your signal service or trading platform.
Make Customers Feel Valued - Customize everything printed
One way to leave a mark is to follow up with your customer base. Don’t be a faceless corporation they go to for a product or service. Although you may sell a few occasionally, establishing a long-term relationship with your customers is critical to a successful brand. However, following up with a marketing email that’s headlined with a clickbait title may be a counterproductive way to win the loyalty of your patrons. Instead, send personalized emails that use the recipient’s name and offer helpful tips or promotions that they can act on. Once you’ve established the trust and respect of your customer base, sending them content that gets clicked and read will be easier.
Find the Right Elements to Associate Your Brand With - 777Sign
You need to find an object or person that can manifest your brand. It can be the logo, the brand ambassadors, the costumes, or whatever you think will stick with your customers. When customers remember your brand, they don’t know the company’s entire logistics. They don’t recall your names, employees, strategies, and whatnot. What immediately pops into their mind is that one object or thing that captured their attention while shopping, whether it’s the clever font style of your brand name or the cute baby in your logo.
Have a Great Online Presence - Not all are prints.
A website with your name and logo can only do much for your business growth. Great brands know that eCommerce is the marketplace to focus on to capture most of today’s shoppers. Physical stores still impact your sales, but not as great as your online store. Hire the best web designers and developers alongside great content writers to update your site regularly. Draw consistent attention and interest from existing and new customers to your website. Be involved with running the site to ensure that all content and updates align with what your brand stands for.
Each tip tackles different areas of a business but ultimately intersects to achieve the end goal of building brand awareness. In the end, the effectiveness of these tips will depend on how you, the business owner, execute them. Take the time and effort to progress from one tip to the next, as hastily doing all things at once can lead to sub-par results.
If you have more questions about how to leverage print marketing to reinforce your brand, contact us below.
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